four pillar icons-day 1.png


Maybe you forgot your water bottle at home. Or you drove when you could have walked. Or maybe you turned the channel when that sad animal abuse ad came on because it was just too hard to watch. Don’t feel bad, don’t give up, we’ve all been there and we understand.

Our view is that every day is a day 1. Every day you can start again and do a little something that can make a big difference in how people, animals, and the environment get healthier.

We’re here to help make things easier for you.


It can be as simple as starting a conversation with someone about climate change, or seeking out products with badges such as Fairtrade, Rainforest Alliance, Energy Star or Better Cotton, or pledging to never buy an animal from a pet shop. The goal isn’t perfection, it’s progress. So we ask you: What is your #day1 commitment? 

Sign up for more ideas on easy ways to get started: